|Best Practice Product Management



Successful Product Management


This 'intensive' but highly enjoyable Product Management programme is based upon well-grounded first principles and uniquely covers generic key concepts /disciplines which are fully complemented by business software models (included as part of the course). The combination of modern management theory, including new/unique techniques, and practical application ultimately means that you can start putting learned techniques into practice immediately after the course. Delegates have ample opportunity to ask questions throughout the course, making the whole learning process interactive and highly effective.



Product Management 3 Day Public Course Dates - 2019


























Please Note: The Product Management Training course is very popular, so it is recommended that you book your preferred dates as soon as possible.  You can reserve / book the course directly at our e-commerce site Arcturus7.com or via the 'contact us form' below.




Who Should Attend...



This course has been specifically designed & developed for managers responsible for taking products (and/or services) to market. We have carefully crafted the content to appeal to all levels of Product Management and covers the foundations and basic principles behind best practice.


The seasoned Product Management professional who requires a comprehensive refresher will also find this course of interest because of the unique content and applied activity workshops. To further enhance the learning experience this course includes a comprehensive set of business models and tools which are licensed to all delegates attending and can be used as part of their job function after the course has finished and return to the working environment. All of our courses are delivered by Principal Consultants and Qualified Professionals who are experts in their field.




Agenda - Successful Product Management




Day 1 : Product Management – Principles, Frameworks

            & Best Practice


  • An overview of the Product Management discipline.
  • Successful Product Management – KPI’s and drivers behind modern Best Practice.
  • Programme Action – PM Workflows and key concepts in practice – …making it happen.
  • Business Objectives and Strategic Intent Planning – How to cascade business strategy.
  • Directing, Orchestrating and motivating the multidisciplinary team to make it happen.
  • How to write, compile and deploy a Product/Marketing Plan that delivers Strategic Intent.



Day 2 : Product Marketing Plans – Analysis, Planning

            & Deployment


  • Understanding and Scoping the Marketing Environment – Practical Tools and Techniques.
  • Customer Journey Mapping & Requirements Definition – modern principles and practice.
  • Value Proposition, Perceptual Positioning & Product Positioning.
  • Product Features and Benefit Analysis – Techniques to optimise Product Qualities.
  • Competitive Benchmarking – Practical ‘competitive advantage’ mapping techniques.
  • Agile Dev., StageGate, Hybrid and Product Management activities in practice.



Day 3 : Programme Management & the ‘Elements’ of

            Strategic Control


  • Product LifeCycle Management – Core Principles and Practice across defined 6 phases
  • Core planning Elements and Product Management control – Analysis, Planning and Control
  • Continuous Improvement & Competitive Advantage – Principles and Practice
  • Product Forecasting – Statistical & Assumption based forecasting techniques
  • Marketing Communication – Practical tools and techniques.
  • Launching Products and Services




Interactive Business Models



The following Interactive Business Models are included as part of the 3-Day Product Management Training Course. This ultimately means that the learned content from the course can be deployed immediately. Furthermore, there is a great saving to be made by attending this unrivaled PM course as the individual cost of purchasing the models separately is over £600.


Each delegate attending this course can download the following models...


  •  Creative & Idea Management – Idea management and selection
  •  Customer Analysis - Voice of the Customer Analysis
  •  SWOT Analysis Model – Interactive Situational Analysis (enhanced)
  •  PEST Analysis– Interactive Situational Analysis (enhanced)
  •  Competitor Analysis– Interactive Situational Analysis
  •  Strategic Management Matrices – 20 Traditional and Unique position matrices
  •  Ansoff Matrix – Portfolio Analysis
  • Strategic Impact Analysis - RADA(R)
  •  MFP Strategic Matrices – Boston, GE, Directional Policy
  •  Product Positioning - % market fit, competitive benchmark, value proposition fit
  •  Feature and Benefit Analysis – based on Kano modeling
  •  New Product Screen – Selection of screening tools.
  •  Product Viability Model- Comprehensive DCF, product viability
  •  AHP – Analytical Hierarchy Process for decision making and confidence checking
  •  Marketing Communication – Planning Templates
  •  QFD2000 Software - Requirements definition software (QFD)



        Product Management 3 Day Public

         Course Dates


Venue: IPM Training Centre, Wimborne, Dorset


Monday 22nd - Wednesday 24th April

Monday 20th - Wednesday 22nd May

Monday 24th - Wednesday 26th June

Monday 15th - Wednesday 17th July

Monday 16th - Wednesday 18th September

Monday 21st - Wednesday 23rd October

Monday 11th - Wednesday 13th November

Monday 9th - Wednesday 11th December

Book Now


Location         Innovation Process Management

                       Unit 4 - 6

                       147b Wareham Road

                       Corfe Mullen

                       Wimborne, Dorset

                       BH21 3LA

                       United Kingdom

Telephone      44 (0)1202 699870


Email           info.request@ipm-marketing.co.uk






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