3 Day Product Management Training Course - Open Public Course ______

We are delighted to offer simply one of the best Product Management Courses available. The PM training course has been compiled by experts for professionals and

will particularly appeal to Product Managers, Market Development Managers and Product Directors alike. In order to maximise the learning experience, we have

purposely kept the class size of our events to a maximum of 6 delegates attending - feedback from this approach has been overwhelmingly positive and provides the

best possible learning experience for our delegates.

Please Note: This course can also be held as an internal course for your company, or presented at a location of your choice. Furthermore, this course can be customised to meet your exact needs. Please contact us for further information. This 'intensive' but highly enjoyable Product Management programme is based upon well-grounded first principles and uniquely covers generic key concepts /disciplines which are fully complemented by business software models (included as part of the course). The combination of modern management theory, including new/unique techniques, and practical application ultimately means that you can start putting learned techniques into practice immediately after the course. Delegates have ample opportunity to ask questions throughout the course, making the whole learning process interactive and highly effective. Product Management 3 Day Public Course Dates - 2023 ______ Venue: IPM Training Centre, Wimborne, Dorset, UK

Who Should Attend... ______ This course has been specifically developed for managers responsible for taking products (and/or services) to market. We have carefully crafted the content to appeal to all levels of Product Management and covers the foundations and basic principles behind best practice. The seasoned Product Management professional who requires a comprehensive refresher will also find this course of interest because of the unique content and applied activity workshops. To further enhance the learning experience this course includes a comprehensive set of business models and tools which are licensed to all delegates attending and can be used as part of their job function after the course has finished and return to the working environment. All of our courses are delivered by Principal Consultants and Qualified Professionals who are experts in their field. Agenda - Successful Product Management ______ Day 1 : Product Management – Principles, Frameworks & Best Practice • An overview of the Product Management discipline. • Successful Product Management – KPI’s and drivers behind modern Best Practice. • Programme Action – PM Workflows and key concepts in practice – …making it happen. • Business Objectives and Strategic Intent Planning – How to cascade business strategy. • Directing, Orchestrating and motivating the multidisciplinary team to make it happen. • How to write, compile and deploy a Product/Marketing Plan that delivers Strategic Intent. Day 2 : Product Marketing Plans – Analysis, Planning and Deployment • Understanding and Scoping the Marketing Environment – Practical Tools and Techniques. • Customer Journey Mapping & Requirements Definition – modern principles and practice. • Value Proposition, Perceptual Positioning & Product Positioning. • Product Features and Benefit Analysis – Techniques to optimise Product Qualities. • Competitive Benchmarking – Practical ‘competitive advantage’ mapping techniques. • Agile Dev., StageGate, Hybrid and Product Management activities in practice. Day 3 : Programme Management & the ‘Elements’ of Strategic Control • Product LifeCycle Management – Core Principles and Practice across defined 6 phases • Core planning Elements and Product Management control – Analysis, Planning and Control • Continuous Improvement & Competitive Advantage – Principles and Practice • Product Forecasting – Statistical & Assumption based forecasting techniques • Marketing Communication – Practical tools and techniques. • Launching Products and Services Interactive Business Models included in this course... • Creative & Idea Management – Idea management and selection • Customer Analysis - Voice of the Customer Analysis • SWOT Analysis Model – Interactive Situational Analysis (enhanced) • PEST Analysis– Interactive Situational Analysis (enhanced) • Competitor Analysis– Interactive Situational Analysis • Strategic Management Matrices – 20 Traditional and Unique position matrices • Ansoff Matrix – Portfolio Analysis • MFP Strategic Matrices – Boston, GE, Directional Policy • Market Audit – Comprehensive External and Internal templates • Technology Matrix – Strategic Position • Product Positioning - % market fit, competitive benchmark, value proposition fit • Feature and Benefit Analysis – based on Kano modeling • Risk Management – Risk management matrix • New Product Screen – Selection of screening tools. • Product Viability Model- Comprehensive DCF, product viability • Visual Mapping – Visual mapping of products / services • AHP – Analytical Hierarchy Process for decision making and confidence checking • Marketing Communication – Planning Templates • QFD2000 Software - Requirements definition software (QFD) In-Company Training - Specifically for your Company and delivered at your Company _____ We offer a range of ‘in-house’ training solutions, all of which can be further customised to meet your particular training needs. Within logistical boundaries there are no actual upper limits to the class sizes for internal events and conversely we can even run 1 to 1 courses if required. Likewise course content can be a ‘standard’ course with generic material or modified to meet your company needs and requirements - course content therefore can be based upon our generic process or indeed your own internal company processes.

2 Day Innovation Management Training ______ We are delighted to offer what we believe is one the best Innovation Management courses available. The training workshop has been compiled by experts for professionals and designed for individuals working in Innovation Management arena. In order to maximise the learning experience we have purposely kept the class size of our these events to a maximum of 6 delegates attending - feedback from this approach has been overwhelmingly positive and provides the best possible learning experience for our delegate

Practitioner Series - Elements ______ This unique and dedicated Product Management Training Suite comprises key architectural building blocks of the highly respected Product Management Methodology and as such represents management ‘best practice’. Each element is a constituent part of the PMM and can be studied and applied as an integrated collection or as an autonomous stand alone subject. You can also be assured that every aspect of the ‘Practitioner Series’ has been meticulously crafted by experts for dedicated Product Management professionals - it represents a true body of work which can be immediately applied in practice. So for the first time you can choose any subject of interest in the knowledge that it is immediately applicable and beneficial to your role in Product Management. Every ‘element’ has been strategically aligned to cover the most important and applicable aspects of Product Management. We have listened very carefully and attentively to our clients (both existing and new) to fully understand their needs and requirements regarding the ‘perfect course(s)’. We are subsequently delighted with the results and can report that both pragmatism and practicality prevails throughout the entire programme. To summarise, we have engineered courses (complemented by software) that are modern, immediately applicable with content that can be immediately applied on return to your place of work. All of our courses are delivered by Principal Consultants and Qualified Professionals who are experts in their field. ...is the Practitioner Series for me? Product Managers and cross functional team members will find this definitive collection of individual (1 and 2 day) courses absolutely invaluable. All content has been biased toward your specific discipline and is based upon well-grounded first principles covering generic key concepts /disciplines which are fully complemented by business software models (where applicable as part of the course). The combination of modern management theory, including new/unique techniques, and practical application ultimately means that you can start putting learned techniques into practice immediately after the course. Delegates have ample opportunity to ask questions throughout the course, making the whole learning process interactive and highly effective. The IPM practitioner series, is a definitive and integrated training programme for management professionals operating in the Product Management arena. So whether you’re the Managing Director, Product Director, Product Manager or a member of the Multidisciplinary Team we are confident that you will find this particular training series to be one of the best available and an invaluable asset to both you and your company. In summary, the professional content contained within these courses will undoubtedly appeal to the seasoned Product Manager but should equally appeal directly to a Manager who has recently been promoted / joined the profession. If you have previously attended our 3 or 4 day event in the past, please be assured that the PM Practitioner Series is a perfect complement and extension to the original material provided and once again with that all important practical bias. Our aim is to deliver ‘real world’ course content that in turn can be directly applied on return to the work place... to achieve this objective our courses are complemented by proprietary software business models (as an integrated part of the course)’.